![]() "Our new designs highlight 1800's unique process, using hand-picked harvests from family-owned ranches in the highlands of Jalisco, Mexico, and 10 generations of expertise - something which really sets us apart from our competitors. Gordon Dron, from Proximo Spirits, said: "There is still a significant piece of consumer education to be completed within the Tequila category and one of the ways we are addressing this is with our packaging innovation. The redesign complements 1800 Tequila's two focuses for the UK market: trade education, and consumer awareness. The packaging redesign includes: a shift in language, calling out the category variant and Spanish language accents to drive authenticity iconography on the bottleneck to show the spirits' production methods, with the aim of educating consumers on Tequila making and tasting notes and nutritional facts. ![]() It will be applied to the 1800 Silver, Coconut, Añejo and Reposada Tequilas - but the brand has stated that it will not be changing the designs for its Cristalino or Milenio expressions, which use bespoke packaging to reflect their more premium positioning. Made from 100 Weber Blue Agave hand picked from the. A 220-year-old tequila recipe Good taste doesn’t come overnight. The most popular super-premium tequila, 1800 Blanco follows the original formula created in the year 1800. The new packaging is rolling out in EMEA and APAC markets in the coming weeks. Made from 100 percent Weber blue agave that has been aged 8 to 12 years, 1800 double distills this tequila to create a smooth, premium. In the year 1800, we introduced the world to premium tequila and we’ve stayed true to our values for over 220 years Explore Only Through Hard Work, Passion, And Honesty Did We Earn Our Title As The Best Taste In Tequila. Proximo Spirits has redesigned the packaging of its 1800 Tequila range as part of a brand-wide revamp.
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